The Complete ICHRA Guide For Growing Businesses
- Aura Insure
- 2 days ago
- 4 min read

Small steps bring big change. When it comes to providing health benefits, many growing businesses struggle to find affordable options that work for both their budget and their team.
Individual Coverage Health Reimbursement Arrangements (ICHRAs) offer a solution worth exploring.
As health insurance costs continue to climb, ICHRAs have emerged as a flexible alternative to traditional group plans. They allow businesses of all sizes to provide health benefits without the administrative burden and unpredictable premium increases that often come with conventional options.
Let's break down how ICHRAs work and why they might be the right choice for your small or medium-sized business or startup.
What Is an ICHRA and Why Should You Care
An ICHRA is a health benefit that allows employers to reimburse employees tax-free for individual health insurance premiums and qualified medical expenses. Unlike traditional group plans where you select one policy for everyone, ICHRAs let your employees choose their own individual health insurance plans.
This arrangement creates several advantages:
First, you gain budget control. You decide exactly how much to contribute toward each employee's health costs, making expenses predictable and scalable as your business grows.
Second, your employees gain choice. They select plans that best fit their personal healthcare needs rather than accepting a one-size-fits-all solution.
Third, you eliminate the administrative headache of managing a group health plan. No more annual renewals with surprise rate increases or complex compliance issues.
Setting Up an ICHRA for Your Business
Implementing an ICHRA follows a straightforward process that can be broken down into manageable steps:
Start by determining your eligibility. Any business, regardless of size, can offer an ICHRA.
Whether you're a startup with five employees or a growing company with fifty, this option is available to you.
Next, decide which employees will be eligible. You can offer different reimbursement amounts based on legitimate job-based classifications such as full-time versus part-time status, geographic location, or job role.
Then establish your budget. Calculate how much you can afford to reimburse each employee monthly. You can set different allowance amounts for different employee classes, but employees within the same class must receive the same amount.
Create a formal plan document that outlines the terms of your ICHRA, including eligibility requirements, reimbursement limits, and procedures for submitting claims.
Finally, communicate the benefit to your team. Employees need to understand how the ICHRA works and that they must enroll in qualifying individual health insurance to participate.
Helping Employees Navigate Their Options
For an ICHRA to succeed, your employees need to find suitable individual health insurance plans.
Here's how to support them:
Provide clear information about enrollment periods. Employees typically have 60 days from when you offer an ICHRA to enroll in individual coverage, which qualifies as a Special Enrollment Period outside the standard Open Enrollment timeframe.
Explain coverage requirements. Remind employees that they must maintain qualifying health insurance coverage to receive reimbursements. This includes plans purchased through the Health Insurance Marketplace, directly from insurance companies, or through brokers.
Connect them with resources. Partner with insurance professionals who can guide employees through their options and help them select plans that best meet their needs while qualifying for ICHRA reimbursement.
Clarify the reimbursement process. Make sure employees understand how to submit documentation for reimbursement and what expenses qualify.
Maximizing Tax Benefits
One of the most compelling reasons to consider an ICHRA is the tax advantage it offers to both employers and employees.
For employers, ICHRA contributions are tax-deductible as a business expense and exempt from payroll taxes. This creates significant savings compared to simply increasing employee salaries to cover health costs.
For employees, reimbursements received through an ICHRA are not considered taxable income.
Additionally, if they purchase their individual health insurance with pre-tax dollars through a marketplace and receive premium tax credits, they may realize even greater savings.
However, it's important to note that employees cannot receive both premium tax credits and ICHRA reimbursements simultaneously. They must choose one or the other based on which provides the greater benefit.
Avoiding Common Implementation Pitfalls
While ICHRAs offer flexibility, certain challenges can arise during implementation:
Insufficient employee education leads to confusion. Take time to thoroughly explain how the ICHRA works and what steps employees need to take to benefit from it.
Inadequate reimbursement amounts may leave employees feeling unsupported. Research local insurance costs to ensure your contribution meaningfully helps cover premiums.
Cumbersome reimbursement processes frustrate everyone involved. Consider using ICHRA administration platforms that streamline documentation and payment.
Compliance oversights can create legal issues. Consult with benefits professionals to ensure your ICHRA meets all regulatory requirements.
Is an ICHRA Right for Your Business
ICHRAs work particularly well for:
Startups looking to offer competitive benefits while maintaining budget flexibility. The ability to set exact contribution amounts helps with financial planning during uncertain early stages.
Growing businesses with employees in multiple locations. Rather than finding a group plan that works across different geographic areas with varying healthcare costs, an ICHRA allows for location-specific allowances.
Companies with diverse workforces. When employees have vastly different healthcare needs based on age, family size, or health conditions, individual plan selection often provides better satisfaction than a single group option.
Businesses currently offering no health benefits. An ICHRA can be a stepping stone toward more comprehensive benefits as your company grows.
Taking the Next Step
Implementing an ICHRA requires thoughtful planning but offers remarkable flexibility for businesses navigating the complex world of health benefits.
Begin by assessing your current benefits situation and consulting with insurance professionals who understand the ICHRA landscape. They can help you determine if this approach aligns with your business goals and employee needs.
Remember that providing health benefits isn't just about compliance or competition for talent. It's about supporting the wellbeing of the people who make your business successful.
In today's evolving healthcare environment, innovative solutions like ICHRAs give small and medium businesses new ways to protect what matters most. After all, when you help your team protect their health, you're helping them protect their aura too.
Think an ICHRA Plan might be a good fit for your business?
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